As a Digital Content Producer, I've been determined to push the boundaries of digital creative for Capital's social channels and website. From implementing my skills in motion graphics to social video, to engaging with emerging trends in my social designs, and working clearly and creatively with A-List talent to push our content to the forefront of the digital landscape.
Social Media Management
Design & Motion
Capital's Summertime Ball was a key event for the digital team, and I really enjoyed assisting on a social and digital campaign that amplified the successes of previous Balls. With a new branding underway, this was a great opportunity to explore with trends across design and video. From designing the above GQ talent carousel, to engaging with filters and sounds to build pre-event hype. As TikTok lead during the event, I utilised SEO features and creative copywriting, leading to views of over 20 million.
Developing my video skills has been a key success of my time at Capital, I've worked behind the camera as part of shoots with A-List talent - both producing and camera operating key videos for the brand. Being given tutorials on using Sony FS7 and A7 cameras, and then implementing these skills on set has been greatly rewarding and inspires me to continue to direct and produce content.