CAPITAL
As a Digital Content Producer, I've been determined to push the boundaries of digital creative for Capital's social channels. I've implemented my skills in motion graphics to social video, and have a clear communication style in working with A-List talent. I also keep my pulse on current trends to push our content to the forefront of the digital landscape. With a strong knowledge of social copywriting, experience in collaborating with editors and designers, and dynamic producing skills when working on shoots, I'm confident in explaining the rationale behind and executing the full development of digital concepts.
Social Media Management
Content Creation
Analytics
Video Production
Design & Motion
HUGE RESULTS
SOCIAL DESIGN
DYNAMIC VIDEO
Capital's Summertime Ball was a key event for the digital team, and I really enjoyed assisting on a social and digital campaign that amplified the successes of previous Balls. With a new branding underway, this was a great opportunity to explore with trends across design and video. From designing the above GQ talent carousel, to engaging with filters and sounds to build pre-event hype. As TikTok lead during the event, I utilised SEO features and creative copywriting, leading to views of over 20 million.
PRE EVENT
219,000 VIEWS
EVENT
3.9M VIEWS
Developing my video skills has been a key success of my time at Capital, I've worked behind the camera as part of shoots with A-List talent - both producing and camera operating key videos for the brand.
SOCIAL PRODUCING
1.3M VIEWS
CAMERA OPERATING
IDEATION
4.5M VIEWS
JUNKET EDITORIAL
Camera-operating and producing content for Heart from the Big Brother house. Being given tutorials on using Sony FS7 and A7 cameras, and then implementing these skills on set has been greatly rewarding, allowing me to lead in the full creative process for both social design and social video.