I've been really excited to design for Universal on some of their recent Home Entertainment campaigns, working primarily in After Effects and Photoshop in transforming static key art into animated social posts. From ideating creative ways to add motion to flat artwork, to bringing these ideas to life, the process was really insightful and challenged my motion design capabilities. I also really enjoyed coming up with ideas for content to post on TikTok for Sing 2. Sifting through talent content day videos, we landed on the idea of #Sing2Win - a campaign which invited fans to sing the lead singles from Sing 2!
Animation and motion design